I bring a strategic lens across a wide range of industries and regions, blending brand integrity with performance. Moving fluidly along the funnel—understanding audience behavior and stack limitations to optimize journey logic—is how I drive exceptional COR and exceed benchmarks, as I did through targeted email campaigns for Dramamine and American Express.

To deliver measurable brand lift on social, I focus on agile, insight-driven, user-centric execution—like the LATAM product launch I led for Yoplait, where local context translated into brand momentum and commercial results.

Timing and precision are critical across all verticals—especially in B2B, where I’ve proven that SEM and programmatic can outperform expectations. When my team and I worked with IBM, we exceeded lead-generation goals in record time by aligning messaging with the right channels and quickly adapting to performance data.

In other words, empathy for both the persona and the brand is the true engine behind results in marketing and advertising. Even when building complex conversion hubs, like the global platform I led for Ferrara, success came from human-centered UX and smart MarTech architecture—recognized with a Webby Award nomination for innovation in digital experience.

Exceptional client service isn’t just about relationship management—it’s about delivering value through consistency, foresight, and execution. It’s about aligning expectations with outcomes to ensure both strategic relevance and operational excellence.

I’ve led multicultural account teams across North and Latin America, adapting to each organization’s priorities—from CPG brands like Reckitt, to financial services, and lifestyle retail like Palacio de Hierro—by integrating clear communication, risk management, and project workflows into seamless client-facing systems.

I collaborate with regional and global brand managers to translate complex needs into scalable solutions—helping expand scope and increase multi-country visibility. For high-stakes clients like M&M’s, Bayer, and Pepsi, I’ve navigated tight timelines and complex stakeholder dynamics while preserving brand vision and driving execution across disciplines. These partnerships reinforced my belief that service isn’t about overpromising—it’s about listening, clarifying, and delivering with precision.

Whether in long-term retainers or agile campaign cycles, I’ve found that trust compounds when you combine operational rigor with proactivity.

I build systems that remove friction, scale sustainably, and empower teams to focus on outcomes. Whether integrating teams post-acquisition, launching new capabilities, or streamlining operations, my approach is always rooted in resource efficiency and a positive, collaborative working environment.

I’ve played a key role in post-merger integrations—most recently at 121, where I unified workflows, teams, and commercial models across regions. From mapping roles to standardizing processes and optimizing resource allocation, the work laid the foundation for stronger, more scalable operations.

At Dosha, I built the digital department from the ground up—recruiting talent, defining service models, and creating internal systems to deliver digital campaigns, analytics, and paid media under one roof. The department quickly scaled into a core growth engine for the agency.

Earlier in my career at FCA (now Stellantis), I restructured Mitsubishi’s brand asset delivery by implementing centralized media hubs—streamlining PR distribution and reducing content bottlenecks across internal and external stakeholders.

The throughline: I design operations that are responsive, resilient, and built to evolve with the business. The goal is never just efficiency—it’s sustainable performance with room to grow.