Marketing Leadership

Digital Growth

What's next, together

Digital growth, marketing operations and transformation work across global brands.

20 years driving Digital Growth and Brand Strategy across USA and LATAM.

Marketing leadership proven through public digital work.

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Explore public work references Send a note

View LinkedIn Explore public work references Send a note

Digital TransformationMarketing OperationsBrand StrategyCreative & Content QualityBusiness DevelopmentPitch Decks & ProposalsClient-Facing MaterialsStakeholder NavigationeCommerceCX / UXAI-Enabled OperationsCommercial Packaging

Strategy / Experiences / Growth / Impact

Marketing leadership proven through public digital work.

20years of experience

20+global brands

$3Mdigital business unit revenue

37%cost reduction via AI-enabled operations

7xD2C growth

37kqualified leads

Explore my work by what matters most to you

See measurable results

Revenue growth, cost reduction, D2C transformation and lead-generation outcomes.

Explore public work references

Selected public websites, brand ecosystems and digital experiences connected to Samuel's professional experience.

Understand the capabilities

A scan-friendly map of digital transformation, marketing operations, brand, CX/UX, martech, AI and stakeholder leadership.

Review career context

A concise career timeline showing how the work evolved across agency leadership, digital growth, business development and brand communications.

Public work references

Selected Public Work References

Publicly available references to selected digital experiences, brand ecosystems and client-facing work connected to my professional experience.

Corporate brand ecosystem / Webby-recognized work

A public corporate communications reference connected to brand storytelling, content architecture and digital experience work.

Corporate CommunicationsUX/UIBrand StorytellingContent Architecture

ferrara.com Webby Awards See related result

Lead-generation transformation

A lead-generation and funnel strategy reference connected to website architecture, paid media and nurturing flows.

Lead GenerationFunnel StrategyWebsite ArchitectureSearch

Availability may vary by region.

ridewithus.com See related result

D2C growth transformation

A luxury eCommerce growth reference connected to paid media, UX improvements, email automation and D2C revenue growth.

eCommerceD2CPaid MediaUX Optimization

platinumborn.com See related result

eCommerce experience / brand-led shopping

A public eCommerce reference connected to brand expression, shopping experience and conversion-oriented digital journeys.

ShopifyeCommerceUXBrand Expression

stashtea.com

Corporate brand ecosystem / house-of-brands digital experience

A public corporate website reference connected to house-of-brands storytelling, UX architecture, content clarity and brand ecosystem strategy.

Corporate WebsiteHouse of BrandsUX ArchitectureBrand Ecosystem

landofrost.com

Performance marketing / digital growth support

A digital growth reference connected to paid media, creative optimization and regional campaign support.

Paid MediaB2B/B2C MarketingCreative OptimizationRegional Campaigns

rolanddga.com

Results wall

Results across growth, operations and brand transformation

Ideas · Operations · Outcomes

$3M USD

Scaled annual revenue for a digital business unit.

37% cost reduction

Improved operations through AI-enabled processes and efficiency systems.

7x D2C revenue growth

Built a performance and eCommerce growth engine for a luxury jewelry brand.

37k qualified leads

Rebuilt a lead-generation ecosystem around high-intent users.

35% agency revenue growth

Built a new digital business unit from the ground up.

100% positive brand perception lift

Led brand repositioning and communications strategy in automotive.

Brands, people, progress — together

Capability system

Capabilities behind the work

People · Strategy · Technology

Capability SystemConnected capabilities, greater impact

Growth & Performance

Paid SearchPaid SocialLead GenerationFunnel StrategyCustomer AcquisitionRetention

Marketing Operations

Operating ModelsWorkflowsResource PlanningDelivery SystemsQuality StandardsReporting

Brand, Creative & Content

Brand StrategyCreative DirectionContent QualityCredentialsCase StudiesPitch DecksClient-Facing Materials

Digital Experience

CXUX/UIeCommerceWebsite ArchitectureConversion JourneysContent Architecture

Business & Stakeholder Leadership

Business DevelopmentClient StrategyComplex StakeholdersExecutive PresentationsCommercial Solutions

AI & Process Optimization

AI AdoptionAutomationProcess EfficiencyTeam EnablementOperational Scalability

From capabilities to a brighter tomorrow

Brand environments I've worked across

Enterprise / Global

IBM
American Express
BMW
Chrysler
Adidas
Avon

Automotive & Mobility

BMW
Chrysler
FIAT
Alfa Romeo
Mitsubishi

Digital Growth & Commerce

Platinum Born
Stash Tea
Rubel Jewelers
Ride With Us

Corporate / Brand Ecosystems

Ferrara
Jelly Belly
Roland DGA
Steward Laguna

Media / Entertainment / Retail

TNT Latin America
Amazing Jewelry

Career chapters

2020–Present

Digital Operations Director

Scaled digital operations across creative, paid media, UX/UI, martech, content and web development for 20+ global brands.

2019–2020

Head of Digital

Built a new digital business unit, service portfolio, operating model and multidisciplinary team.

2013–2018

Marketing & Digital Strategy Consultant

Led strategy, business development, digital platforms, social ecosystems and integrated communications.

2006–2013

Brand, PR & Automotive Communications

Built brand, communications and experiential programs for BMW, Chrysler, FIAT, Alfa Romeo and Mitsubishi.

About

Profile Snapshot

Samuel Guadarrama

Digital transformation and marketing operations leader with experience across brand strategy, creative quality, digital growth, eCommerce, CX/UX, martech, AI-enabled operations and stakeholder leadership.