Consultancy & Implementation
Digital & marketing operations.
I help companies, teams and leaders achieve great results.
The Operating System
Samuel Guadarrama
Digital Operations · Marketing Operations · Execution Standards
20 years · 20+ global brands · LATAM · U.S. · Canada
Grow challenges
Ambitious teams often outgrow the way they operate.
Better AI adoption, stronger marketing performance and better execution. But when workflows, ownership, decision-making and delivery standards are unclear, progress becomes harder than it should be.
What I offer
International standards. Remote execution. Better operating systems.
A clear path from world-class standards to results that hold up in your market.
International Standards
We start with proven frameworks and international best practices—the operating standards that world-class organizations have perfected over decades.
Local & National Market Adaptation
We adapt these standards to your unique context—market dynamics, regulatory environment, culture, and organizational maturity.
Practical Operating Models
The result is a sustainable, scalable operating system that drives clarity, reduces friction, and enables your team to execute at a higher standard.
I Help Improve
The Modules of your Connected System
Digital Operations
Streamline workflows, automate processes, and reduce manual work across the organization.
Marketing Operations
Scale campaigns, improve attribution, and enhance lead quality with measurable systems.
AI-Enabled Execution
Integrate AI tools to boost productivity while maintaining control and quality.
Client Service
Enhance experience, improve retention, and increase customer lifetime value.
Leadership Clarity
Align teams, define roles, and accelerate decision-making at every level.
Digital Experience
Optimize touchpoints, reduce friction, and drive deeper engagement.
How I Work
How Those Modules Come Together
I build teams, processes and streamline workflows to enable lean teams to deliver results in a healthy environment.
Diagnose
Assess current state, identify gaps, understand constraints
Clarify
Define vision, align on priorities, establish standards
Structure
Design new processes, create frameworks, plan implementation
Enable
Train teams, embed practices, measure progress
Success Sample
Results That Drive Revenue
Real outcomes from organizations that transformed their operating systems.
$3M USD
Digital Business Unit Growth
Annual revenue for a new digital business unit.
37%
Operational Efficiency
Cost reduction through improved operations.
7x
D2C Growth Transformation
Direct-to-consumer revenue growth.
37,000
Lead-Generation Transformation
Qualified leads grew from fewer than 2,000 to 37,000.
Professional Background
Two Decades of proven results
20+ years across multiple industries on a wide range of marketing services like Digital, Corporate Comms, PR, Advertising and more.
2020–Present
Digital Operations Director
Leading digital operations, marketing systems and execution standards—scaling a digital business, and reducing costs while delivering award winning results across LATAM and U.S. markets.
2019–2020
Digital Head
Owned digital strategy and delivery, driving D2C growth and qualified lead generation through a lean team.
2018
Business Developer
Built commercial pipelines and partnerships, connecting marketing performance to measurable business outcomes.
2006–2018
Communications, Brand & Digital
Over a decade across communications, brand and digital—building the foundation for an operations-led approach to growth.
About
A little about how I think
Most organizations struggle not because they lack talent or resources—they struggle because their operating systems are misaligned with their ambitions. The path forward isn't reinvention; it's adapting internationally proven standards thoughtfully to your context.
After 20 years working across LATAM, the U.S. and Canada, I've seen that discipline and clarity are multipliers. When teams know the standard, understand the why, and have the tools to execute, remarkable things become possible.
Better systems. Better conversations. Better workdays.
Ways to collaborate
Ways to Work Together
Everything begins with an open and honest conversation, here I offer some ways I think you may wanna engage with me.
Advisory
Hands-on work to design and improve your operating system—digital operations, marketing systems, AI adoption and execution standards—adapted to your market.
Coaching
Focused 1:1 sessions for leaders navigating complexity—bringing clarity, decision-making and execution discipline to their teams.
Speaking
Keynotes and workshops on operating systems, digital operations and execution standards—equipping teams to operate at a higher standard.
FAQ
Your Questions, Answered
Common questions about working together and operating system transformation.
Contact me
Don't be shy!
Talk to me for free